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Readings (Listing does not imply endorsement)

Baer, J. S., et al. Biases in the perceptions of drinking norms among college students. Journal of Studies on Alcohol, 1991, 52(6), 580-586.

Barnett, L. A., et al. Changing perceptions of peer norms as a drinking reduction program for college students. Journal of Alcohol and Drug Education, 1996, 41(2), 39-62.

Haines, M.A. A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities. Newton, Massachusetts: Higher Education Center for Alcohol and Other Drug Prevention, 1996. Visit www.edc.org/hec/pubs/socnorms.html, where this important document is posted.

Haines, M. , and Spear, S. F. Changing the perception of the norm: A strategy to decrease binge drinking among college students. Journal of American College Health, 1996, 45, 134-140.

Larimer, M. E., et al. College drinking and the greek system: Examining the role of perceived norms for high-risk behaviors. Journal of College Student Development, 1997, 38(6), 587-598.

Page, R. M., et al. Relationship of the estimation of binge drinking among college students and personal participation in binge drinking: Implications for health education and promotion. Journal of Health Education, 1999, 30(2), 99-103.

Perkins, H. W. College Student Misperceptions of Alcohol and Other Drug Norms among Peers: Exploring Causes, Consequences, and Implications for Prevention Programs, In: Designing Alcohol and Other Drug Prevention Programs in Higher Education: Bringing Theory Into Practice. Newton, Massachusetts: Higher Education Center for Alcohol and Other Drug Prevention, 1997, pp. 177-206.

Perkins, H. W., et al. Misperceptions of norms for the frequency of alcohol and Other Drug Use on College Campuses. Journal of American College Health, 1999, 47(6), 253-258.

Perkins, H. W., and Wechsler, H. Variations in perceived college drinking norms and its impact on alcohol abuse: A nationwide study . Journal of Drug Issues, 1996, 26(4), 961-974.

Prentice, D. A., and Miller, D. T. Pluralistic ignorance and alcohol use on campus: Some consequences of misperceiving the social norm. Journal of Personality and Social Psychology, 1993, 64(2), 243-256.

Walsh, D. C., et al. Social marketing for public health. Health Affairs, 1993, 12(2), 104-119.