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Alcohol Advertising on the Internet and Websites

Advertising and marketing liquor (distilled beverages) on the internet are now regulated by guidelines developed and imposed by the Distilled spirits Council of the U.S. (DISCUS). The guidelines are comprehensive and apply to all paid and unpaid  placements by or under the control of  advertisers, including advertising on third-party websites, video advertisements, audio mentions, internet banners, pop-ups, sponsorships, user-generated content (including blogs), and other types of internet/digital advertising or marketing.

Youth Exposure to Alcohol Ads in Magazine Drops 49%, Says Center on Alcohol Marketing and Youth (CAMY)

Youth exposure to alcohol advertising in magazines fell by almost half (49%) between 2001 and 2005, according to CAMY (Center on Alcohol Marketing and Youth), and exposure to liquor or distilled spirits add in magazines virtually disappeared  by 2005.

Class-Action Alcohol Advertising Suit Dismissed Upheld on Appeal

Anti-alcohol ad (advertising) legal suit dismissal upheld on appeal, joining similar suits filed in other states.  Appeals court finds no merit in plaintiff’s contentions of parental interference or financial harm.

Vodka Saves Man’s Life

Vodka drip-fed to a poison victim saved the patient’s life after a hospital depleted its supply of pharmaceutical-grade alcohol. Patient was given the equivalent of three standard drinks of vodka per hour for three days and recovered.

Drug Abuse Resistance Education (DARE): Selling Alcoholic Beverages is Drug Dealing

Drug Abuse Resistance Education (D.A.R.E.) program misleads students into equating alcoholic beverages and cigarettes with illegal hard street drugs such as heroin and crack cocaine. This can be counter-productive.

September Named “National Bourbon Heritage Month” by U.S. Senate

“National Bourbon Heritage Month”  is September, according to unanimous declaration of the U.S. Senate.

Bush (Still) Loves DARE

A “National DARE Day” is declared every year, although research consistently demonstrates that the program is completely ineffective. Alternative research-based programs, such as those in the Safety First Program, should replace the failed DARE program.

Alcohol Ads Complaints Report Issued

Liquor (distilled spirits) ads complaints received by the industry’s review board, its decisions, and advertiser actions are detailed in the Distilled Spirits Council of the US (DISCUS) fifth semi-annual report.

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