Additional Information

MODERATION INCREASES IN BRITAIN

A recent survey conducted by the British Office for National Statistics revealed a continuing trend toward increased moderation in the consumption of beverage alcohol, "contrary to the popular notion of a rise in binge drinking."

The study also found that the vast majority of Britons drink in moderation or not at all. For example, over half of the women surveyed (52%) and over a third of the men (35%) had not consumed any alcohol at all in the previous seven days.


Reference:
  • Tan, J-L. Britons Drinking in Moderation - Survey. The Press Association Limited, June 28, 2001.