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References

1. The Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America's Youth - A Report on Alcohol Advertising in Magazines. Washington, DC: The Center on Alcohol Marketing and Youth, 2002.

2. Center on Alcohol Marketing and Youth. Reducing alcohol ads kids see won’t cost industry adult market. Washington, DC: Center on Alcohol marketing and Youth, press release, July 5, 2005.

3. Teinowitz, Ira. Consumer group calls for tighter alcohol ad standards: Wants industry cap of 70% adult makeup in media raised to 85%. AdAge, July 6, 2005.

4. See, for example, Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003; Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003; Center on Alcohol Marketing and Youth. Radio Daze: Alcohol Ads Tune in Underage Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2003; Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2002; Center on Alcohol Marketing and Youth. Television: Alcohol‘s Vast Adland. Washington, DC: Center on Alcohol Marketing and Youth, 2002; Center on Alcohol Marketing and Youth. Overexposed: Youth as a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002.

5. Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.

6. Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003

7. Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.

8. Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2002; Center on Alcohol Marketing and Youth. Overexposed: Youth as a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002.

9. Letter from J. Howard Beales (Director, Bureau of Consumer Affairs, U.S. Federal Trade Commission) to George Hacker (Director, Alcohol Policies Project, Center for Science in the Public Interest) dated June 3, 2002;Bloomberg News, FTC Says Alcohol Type Not Aimed at Minors. Los Angeles Times (June 5, 2002); Melillo, W. FTC: Ads for "Alcopops" Not Aimed at Teens, Adweek (June 6, 2002); Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.

10. Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.

11. Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.

12. See, for example, Alcohol Advertising (http://www2.potsdam.edu/hansondj/Advertising.html)

13. Center for Consumer Freedom. A Trifecta of Bogus Studies on Alcohol Marketing. www.consumerfreedom.com, April 3, 2003.

14. Treinowitz, T. Study: Hispanic youth "overexposed" to alcohol ads. AdAge.com. May 1, 2003.

15. Center for Consumer Freedom. A Trifecta of Bogus Studies on Alcohol Marketing. www.consumerfreedom.com, April 3, 2003.

16. Sullum, Jacob. The booze tube: Must teenagers be shielded from beer commercials? Reason Magazine, www.reason.com, December 20, 2002.

17. Eggerton, John. CAMY calls for tighter alcohol ad standards: Want industry cap of 70% adult makeup in media raised to 85%. AdAge, July 6, 2005.

Readings

Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2002.

Center on Alcohol Marketing and Youth. Television: Alcohol's Vast Adland. Washington, DC: Center on Alcohol Marketing and Youth, 2002.

Center on Alcohol Marketing and Youth. Overexposed: Youth as a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002.

Center on Alcohol Marketing and Youth. Radio Daze: Alcohol Ads Tune in Underage Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2003.

Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.

Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.

Connolly, G. M., et al. Alcohol in the mass media and drinking by adolescents: A longitudinal study. Addiction, 1994, 89, 1255-1263.

Fisher, J. C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, Connecticut: Greenwood, 1993.

Sullum, J. The booze tube: Must teenagers be shielded from beer commercials? Reasononline, December 20, 2002 (http://reason.com/links/links122022.shtml).