AdAge Special Report on leading national advertisers ranked by total advertising spending in the U.S. Advertising Age, June 28, 2004, p. S-2.
Center for Alcohol Marketing and Youth (CAMY). Youth Exposure to Alcohol Ads on Television, 2002. Washington, DC: Center for Alcohol Marketing and Youth (CAMY), 2004.
Nielsen AdViews. Beer Advertising on Television. Nielsen Media Research.
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Sociology Department, State University of New York, Potsdam, NY 13676.
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