Additional Information
Alcohol Advertising:
Facts & Information
by David J. Hanson, Ph.D.
An overview of issues surrounding alcohol advertising is found in Alcohol Advertising.
Brief Reports on Alcohol Advertising
Alcohol Advertising, Free Speech, and Constitutional Rights
Utah Alcohol Law Ruled “Irrational”
Alcohol Ad Ban Ruled Unconstitutional
CSPI Alcohol Ads Target Underaged
Youth and Alcohol Ads: Are Youth Overexposed?
Explosion of Alcohol Ads on Cable Television
TV Ads for Beer, Wine and Distilled Spirits asdfasdfdfasdf
Alcohol Ads and College Sports
Liquor and Beer Ads are Not the Problem
Alcopops Not Marketed to Minors
NASCAR Invites Distilled Spirits Sponsorships
Repeal of Alcohol Ad Ban is Irresponsible Court Decision
Alcohol Advertising: Trust Coaches, Not Scientists!
Alcohol, Censorship and Free Speech
“Teen” Protest Against Alcohol Ads
Readings on Alcohol Advertising
AdAge Special Report on leading national advertisers ranked by total advertising spending in the U.S. Advertising Age, June 28, 2004, p. S-2.
Bloomberg News, FTC Says Alcohol Type Not Aimed at Minors. Los Angeles Times (June 5, 2002).
Cafiso, J., Goodstadt, M., Garlington, W., and Sheppard, M. Television portrayal of alcohol and other beverages. Journal of Studies on Alcohol, 1982, 43, 1232-1243.
Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America’s Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2002. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Center on Alcohol Marketing and Youth. Television: Alcohol‘s Vast Adland. Washington, DC: Center on Alcohol Marketing and Youth, 2002. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Center on Alcohol Marketing and Youth. Overexposed: Youth as a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Center on Alcohol Marketing and Youth. Radio Daze: Alcohol Ads Tune in Underage Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2003. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003. [This and the other CAMY reports have been criticized for their lack of scientific peer review and for their serious logical and methodological inadequacies.] *
Hacker, George, R. Collins and Michael Jacobson. Marketing Booze to Blacks. Washington, DC: Center for Science in the Public Interest, 1987 *
Chafetz, Morris E. Television Liquor Ads will not Promote Underage Drinking. In: Scott, Barbour (ed.) Alcohol, Opposing Viewpoints. San Diego, CA: Greenhaven Press, 1998. pp. 75-77.
Connolly, G. M., Casswell, S., Zhang, J-F., and Silva, P. A. Alcohol in the mass media and drinking by adolescents: A longitudinal study. Addiction, 1994, 89, 1255-1263.
Crawford, C. T., and Gramm, W. L. K. Cover memo to Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Advertising and Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, March 6, 1985, p. 2.
Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.
Fisher, Joseph C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press, 1993, p. 150.
Frankena, M., Cohen, M., Daniel, T., Ehrlich, L., Greenspun, N., and Kelman, D. Alcohol Advertising, Consumption and Abuse. In: Federal Trade Commission. Recommendations of the Staff of the Federal Trade Commission: Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, 1985.
Goetz, D. Liquor industry gets stricter on advertising. Courier-Journal (Louisville, KY), 9-10-03.
Jacobson, Michael, Robert Atkins and George Hacker. The Booze Merchants: the Inebriating of America. Washington, DC: Center for Science in the Public Interest, 1983. [In this book CSPI began using the theme that alcohol marketing “targets kids.”] *
Maxwell, B., and Michael Jacobson. Marketing Disease to Hispanics: Alcohol.... Washington, DC: Center for Science in he Public Interest, 1989.
Jernigan, David. Selling booze to our babies. Albuquerque Tribune Online, 8-28-03. [Mr. Jernigan has been employed by the Center on Alcohol Marketing and Youth (CAMY).] *
Melillo, W. FTC: Ads for "Alcopops" Not Aimed at Teens, Adweek (June 6, 2002)
Moskowitz, Joel M. The primary prevention of alcohol problems: A critical review of the research literature. Journal of Studies on Alcohol, 1989, 50, 54-88.
Nelson, J.P and Young, D.J. Meta-Analysis of Alcohol Advertising Bans: Cumulative Econometric Estimates of Regulatory Effects. Pennsylvania State University and Montana State University, January, 2003
Nelson, Jon P. Broadcast Advertising and U. S. Demand for Alcoholic Beverages. University Park, PA: Pennsylvania State University, 1977.
Nelson, Jon P. and Moran, J. R. Advertising and U. S. alcoholic beverage demand: a growth-accounting analysis. Empirical Economics, 1995, 22, 1-20.
Ogbourne, A. C., and Smart, R. G. Will restrictions on alcohol advertising reduce alcohol consumption? The British Journal of Addiction, 1980, 75, 296-298.
Pittman, David J., and Lambert, M. Dow. Alcohol, Alcoholism and Advertising. St. Louis, MO: Washington University, Social Science Institute, 1978.
Sanders, James. Alcohol Advertisements Do Not Encourage Alcohol Abuse Among Teens. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 132-135, p. 133.
Santini, J. Court Slams Liquor-Ad Ban: Appelate judges Say Utah's Distinguishing Between Types of Alcohol is "Irrational." The Salt Lake Tribune, July 25, 2001
Shoup, Harold, and Dobday, Christine. Alcohol Advertising Restrictions without Due Cause. In: Engs, Ruth C. (ed.) Controversies in the Addictions Field. Dubuque, IA: Kendall/Hunt, 1990. Pp. 130-135.
Smart, Reginald G. Does alcohol advertising affect overall consumption? A review of empirical studies. Journal of Studies on Alcohol, 1988, 49, 314-323.
Smart, Reginald G. The Impact of Prevention Measures: An Examination of Research Findings. In: Institute of Medicine. Legislative Approaches to Prevention of Alcohol-Related Problems: An Inter-American Workshop - Proceedings. Washington, DC: National Academy Press, 1982. Pp. 224-246.
Smart, R. G., and Cutler, R. E. The alcohol advertising ban in British Columbia: Problems and effects on beverage consumption. The British Journal of Addiction. 1976, 7, 13-21.
Snyder, Susan. Ruling could put alcohol ads back in college newspapers. A federal court overturned a Pa. law that banned paid alcohol ads. Schools and their student papers are assessing the impact. Philadelphia Inquirer, August 4, 2004.
Taylor, Patricia. Alcohol Advertisements Encourage Alcohol Abuse. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 111-121, p. 112. (Chapter is from Taylor's testimony before the U.S. House of Representatives Subcommittee on Transportation and Hazardous Materials, March 1, 1990.) [Ms. Taylor is former Director of the Alcohol Policies Project of the Center for Science in the Public Interest.] *
U.S. Department of Health and Human Services. Alcohol and health: Seventh Special Report to the U.S. Congress on Alcohol and Health From the Secretary of Health and Human Services. Rockville, MD: U.S. Department of Health and Human Services, 1990, pp. 211-212.
Whitehead, P. Is Advertising Effective? Implications for Public Health Policy. In: Rush, Brian, and Ogborne, Allan C. (Eds.) Evaluation Research in the Canadian Addictions Field. Ottawa, Ontario: Health and Welfare Canada, 1983. Pp. 32-33.
* The Center on Alcohol Marketing and Youth (CAMY) and the Center for Science in the Public Interest (CSPI) are both heavily funded by the Robert Wood Johnson Foundation. The Foundation gives over fifty million dollars ($50,000,000) annually, that’s about one million dollars per week, to temperance-oriented organizations. To learn more about the foundation, visit http://www.alcoholfacts.org/TemperanceFinancier.html
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