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2. Congressional Record, May 20, 1985.
3. U. S. Department of Health and Human Services. Seventh Special Report to the U. S. Congress on Alcohol and Health. Rockville, MD: U. S. Department of Health and Human Services, 1990.
4. Wilcox, G. B., Franke, G. R., and Vacker, B. Alcohol Beverage Advertising and Consumption in the United States: 1964-1984. Austin, TX: University of Texas, Department of Advertising Working Paper, January, 1986, p. III; Sanders, James. Alcohol Advertisements Do Not Encourage Alcohol Abuse Among Teens. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 132-135, p. 133.
5. Ogbourne, A. C., and Smart, R. G. Will restrictions on alcohol advertising reduce alcohol consumption? The British Journal of Addiction, 1980, 75, 296-298; Smart, R. G., and Cutler, R. E. The alcohol advertising ban in British Columbia: Problems and effects on beverage consumption. The British Journal of Addiction. 1976, 7, 13-21; Waterson, M. J. Advertising and Alcohol Abuse. Advertising Association, p. 10.
6. Shoup, Harold, and Dobday, Christine. Alcohol Advertising Restrictions without Due Cause. In: Engs, Ruth C. (ed.) Controversies in the Addictions Field. Dubuque, IA: Kendall/Hunt, 1990. Pp. 130-135, p. 131.
7. Chafetz,Movus E. Television Liquor Ads will not Promote Underage Drinking. In: Scott, Barbour (ed.) Alcohol, Opposing Viewpoints. San Diego, CA: Greenhaven Press, 1998. pp. 75-77.
8. Fisher, Joseph C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press, 1993, p. 150.
9. U.S. Department of Health and Human Services. Alcohol and health: Seventh Special Report to the U.S. Congress on Alcohol and Health From the Secretary of Health and Human Services. Rockville, MD: U.S. Department of Health and Human Services, 1990, pp. 211-212; Pittman, David J., and Lambert, M. Dow. Alcohol, Alcoholism and Advertising. St. Louis, MO: Washington University, Social Science Institute, 1978, p. 28; Moskowitz, Joel M. The primary prevention of alcohol problems: A critical review of the research literature. Journal of Studies on Alcohol, 1989, 50, 54-88, p. 59; Whitehead, P. Is Advertising Effective? Implications for Public Health Policy. In: Rush, Brian, and Ogborne, Allan C. (eds.) Evaluation Research in the Canadian Addictions Field. Ottawa, Ontario: Health and Welfare Canada, 1983. Pp. 32-33; Frankena, M., Cohen, M., Daniel, T., Ehrlich, L., Greenspun, N., and Kelman, D. Alcohol Advertising, Consumption and Abuse. In: Federal Trade Commission. Recommendations of the Staff of the Federal Trade Commission: Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, 1985; Smart, Reginald G. Does alcohol advertising affect overall consumption? A review of empirical studies. Journal of Studies on Alcohol, 1988, 49, 314-323; Smart, Reginald G. The Impact of Prevention Measures: An Examination of Research Findings. In: Institute of Medicine. Legislative Approaches to Prevention of Alcohol-Related Problems: An Inter-American Workshop - Proceedings. Washington, DC: National Academy Press, 1982. Pp. 224-246; Atkin, Charles K. Alcoholic-Beverage Advertising: Its Content and Impact. In: Holder, Harold D., and Mello, Nancy K. (eds.) Control Issues in Alcohol Abuse Prevention: Strategies for States and Communities. Greenwich, CT: JAI Press, 1987. Pp. 267-303, p. 273.
11. Nelson, Jon P. Broadcast Advertising and U. S. Demand for Alcoholic Beverages. University Park, PA: Pennsylvania State University, 1977; Nelson, Jon P. and Moran, J. R. Advertising and U. S. alcoholic beverage demand: a growth-accounting analysis. Empirical Economics, 1995, 22, 1-20.
12. Adapted from Shoup, Harold, and Dobday, Christine. Alcohol Advertising Restrictions without Due Cause. In: Engs, Ruth C. (ed.) Controversies in the Addictions Field. Dubuque, IA: Kendall/Hunt, 1990, p. 133.
13. Taylor, Patricia. Alcohol Advertisements Encourage Alcohol Abuse. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 111-121, p. 112. (Chapter is from Taylor's testimony before the U.S. House of Representatives Subcommittee on Transportation and Hazardous Materials, March 1, 1990.)
14. Connolly, G. M., Casswell, S., Zhang, J-F., and Silva, P. A. Alcohol in the mass media and drinking by adolescents: A longitudinal study. Addiction, 1994, 89, 1255-1263.
15. Cafiso, J., Goodstadt, M., Garlington, W., and Sheppard, M. Television portrayal of alcohol and other beverages. Journal of Studies on Alcohol, 1982, 43, 1232-1243.
16. Madden, P., and Grube, J. Alcohol and tobacco advertising on sports and prime-time television. Paper presented at the American Public Health Association meetings, Atlanta, GA, November 13, 1991.
17.Jacobson, Michael, Atkins, Robert, and Hacker, George. The Booze Merchants: The Inebriating of America. Washington, DC: Center for Science in the Public Interest, 1983, p. 126.
18. Ibid, 1983, p. 138.
19. Roper Youth Report, August, 1996.