Category: Alcohol Advertising

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Effects of Alcohol Advertising
Placement and Extent of Alcohol Ads
Alcohol Advertising Guidelines
Legal Aspects of Alcohol Advertising
Alcohol Advertising to Youth
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Readings on Alcohol Advertising and Underage Drinking

  • Academic Experts Refute Alcohol Study Linking Ads to underage Drinking. U.S. Newswire, August 7, 2006.
  • AdAge Special Report on leading national advertisers ranked by total advertising spending in the U.S. Advertising Age, June 28, 2004, p. S-2.
  • Alcohol Advertising. Hearing. Washington, DC: Government Printing Office, 1985.
  • A right ruling on newspapers: Alcohol ads should be permitted. Daily News Record, April 4, 2008.
  • Attorney general: Limits on alcohol ads may violate First Amendment. Tennessean, April 12, 2005.
  • Australian Broadcasting Tribunal. Alcohol Advertising on Television. Sydney, Australia: The Australian Broadcasting Tribunal, 1982.
  • Bandow, D. Alcohol Advertisements on Race Cars Do not Promote Underage Drinking. In Newman, L.M. (ed.). Does Advertising Promote Substance Abuse? Detroit, MI: Greenhaven Press, Thomson/Gale, 2005.
  • Barchitta, R. Alcohol Advertising. M.S.P.A. thesis. Sage Colleges, 1992.
  • Berk, C.C. Alcohol industry faces suit alleging marketing to teens. Wall Street Journal, November 21, 2003.
  • Bloomberg News, FTC Says Alcohol Type Not Aimed at Minors. Los Angeles Times, June 5, 2002.
  • Brand, H.M. Alcohol Advertising in Ethnic Minority Communities. M.A. thesis. University of Texas at Austin, 2003.
  • Brown, Jim. Court ruling on campus alcohol ads a step backwards, says MADD. Agape Press, August 9, 2004.
  • Cafiso, J., Goodstadt, M., Garlington, W., and Sheppard, M. Television portrayal of alcohol and other beverages. Journal of Studies on Alcohol, 1982, 43, 1232-1243.
  • Caruso, David B. Court: State ban on alcohol ads in college newspapers is unconstitutional. Centre Daily Times, July 29, 2004.
  • Center on Alcohol Marketing and Youth. Adolescents are overexposed to alcohol advertising. In Egendorf, L.K. (ed.). Advertising. Farmington Hills, MI : Greenhaven Press, 2006.
  • Center on Alcohol Marketing and Youth. Out of Control: Alcohol Advertising Taking Aim at America's Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2002.
  • Center on Alcohol Marketing and Youth. Television: Alcohol's Vast Adland. Washington, DC: Center on Alcohol Marketing and Youth, 2002.
  • Center on Alcohol Marketing and Youth. Overexposed: Youth as a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002.
  • Center on Alcohol Marketing and Youth. Radio Daze: Alcohol Ads Tune in Underage Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center for Science in the Public Interest (CSPI). Beware the "Side" Effects of Alcopops, Says CSPI. Press release, Center for Science in the Public Interest, March 3, 2004.
  • Center for Science in the Public Interest (CSPI). College Greats Join Call for End to Alcohol Ads on College Sports Broadcasts. Press release, Center for Science in the Public Interest (CSPI), April 14, 2004.
  • Center on Alcohol Marketing and Youth (CAMY). New Survey Shows Parents Troubled By Underage Drinking and Alcohol Companies' Advertising Practices Poll finds that parents of teens think alcohol ads have a serious effect on teen drinking habits. Press release, Center on Alcohol Marketing and Youth (CAMY), July 14, 2003.
  • Center on Alcohol Marketing and Youth (CAMY). African-American Youth Exposed to More Alcohol Advertising than Their Peers. Press release, Center on Alcohol Marketing and Youth (CAMY), June 14, 2006.
  • Center on Alcohol Marketing and Youth (CAMY). Television Alcohol Ads Bombarding Teens Continue to Rise. Washington, DC: Press release, Center on Alcohol and Youth.
  • Center for Science in the Public Interest. CSPI Urges College Presidents to Help Break Tie Between Sports and Alcohol Ads. Press release, Center for Science in the Public Interest (CSPI), January 15, 2004.
  • Chafetz, M.E. Television Liquor Ads will not Promote Underage Drinking. In: Scott, Barbour (ed.) Alcohol, Opposing Viewpoints. San Diego, CA: Greenhaven Press, 1998.
  • Chung, P.J.,et al. Association between adolescent viewership and alcohol advertising on cable television. American Journal of Public Health, 2010 100(3), 555-562.
  • Connolly, G. M., Casswell, S., Zhang, J-F., and Silva, P. A. Alcohol in the mass media and drinking by adolescents: A longitudinal study. Addiction, 1994, 89, 1255-1263.
  • Crawford, C. T., and Gramm, W. L. K. Cover memo to Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Advertising and Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, March 6, 1985.
  • Dade, P. Drink Talking : 100 Years of Alcohol Advertising. London: Middlesex University Press, 2008.
  • Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.
  • Fisher, Joseph C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press, 1993.
  • Frankena, M., Cohen, M., Daniel, T., Ehrlich, L., Greenspun, N., and Kelman, D. Alcohol Advertising, Consumption and Abuse. In: Federal Trade Commission. Recommendations of the Staff of the Federal Trade Commission: Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, 1985.
  • Garfield, C.F., et al. Alcohol advertising in magazines and adolescent readership. JAMA, 2003, 289(18), 2424-2429.
  • Goetz, D. Liquor industry gets stricter on advertising. Courier-Journal (Louisville, KY), 9-10-03.
  • Gunter, B. et al. Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation. New York: Palgrave Macmillan, 2010.
  • Hacker, George, R. Collins and Michael Jacobson. Marketing Booze to Blacks. Washington, DC: Center for Science in the Public Interest, 1987.
  • Hastings, G., et al. Alcohol advertising: the last chance saloon. British Medical Journal, 2010, 340(7739).
  • Jacobson, Michael, Robert Atkins and George Hacker. The Booze Merchants: the Inebriating of America. Washington, DC: Center for Science in the Public Interest, 1983. In this book CSPI began using the theme that alcohol marketing "targets kids."
  • Jernigan, David. Increased TV ads creating young drinkers. The Hoya, January 19, 2007. David Jernigan heads the Center on Alcohol Marketing and Youth (CAMY).
  • Jernigan, David. Selling booze to our babies. Albuquerque Tribune Online, August 28, 2003.
  • Lawler, J.F. Alcohol Advertising : The Latest American Scapegoat. Honors thesis in Business Administration. Millersville University of Pennsylvania, 1991.
  • Lawton, C., and Wilke, J.R. Suit alleges alcohol industry targets underage drinkers. Wall Street Journal, November 28, 2003.
  • Levin, Myron. Lawsuit alleging beer ads target teens is tossed out. Los Angeles Times, February 1, 2005.
  • Maxwell, B., and Michael Jacobson. Marketing Disease to Hispanics: Alcohol.... Washington, DC: Center for Science in he Public Interest, 1989.
  • Melillo, W. FTC: Ads for "alcopops" not aimed at teens. Adweek, June 6, 2002.
  • Milici, F.F. Is This Ad Targeting Me? : The Effects of Perceiving Oneself as a Target of Alcohol Advertising for People under the Legal Drinking Age. Ph.D dissertation. University of Connecticut, 2006.
  • Morley, S.L. Alcohol Advertising in Magazines. M.Ed. thesis. Pennsylvania State University, 1984.
  • Moskowitz, J.M. The primary prevention of alcohol problems: A critical review of the research literature. Journal of Studies on Alcohol, 1989, 50, 54-88.
  • Nelson, J.P and Young, D.J. Meta-Analysis of Alcohol Advertising Bans: Cumulative Econometric Estimates of Regulatory Effects. Pennsylvania State University and Montana State University, January, 2003
  • Nelson, Jon P. Broadcast Advertising and U. S. Demand for Alcoholic Beverages. University Park, PA: Pennsylvania State University, 1977.
  • Nelson, Jon P. and Moran, J. R. Advertising and U. S. alcoholic beverage demand: a growth-accounting analysis. Empirical Economics, 1995, 22, 1-20.
  • Nelson, Jon P. Advertising, alcohol, and youth: Is the alcoholic beverage industry targeting minors with magazine ads? Regulation, 2005, 28(2), Advertising & Media section.
  • Nicholson, M. and Hove, R. Alcohol advertising during televised sports and alcohol consumption by adolescents. JAMA, 2009, 302(14), 1479.
  • Nicholson, M. and Hove, R. Alcohol advertising during televised sports and alcohol consumption by adolescents - reply. JAMA, 2009, 302(5). 487-488.
  • Niemi, B. Advertising Alcohol in College Athletics : Four Dilemmas. M.S. thesis. San Jose State University, 2007.
  • Ogbourne, A. C., and Smart, R. G. Will restrictions on alcohol advertising reduce alcohol consumption? The British Journal of Addiction, 1980, 75, 296-298.
  • Phannapayuk, R. Alcohol Advertising to Youths in American Magazines. M.A. thesis. California State University, Fresno, 1997.
  • Pittman, David J., and Lambert, M. Dow. Alcohol, Alcoholism and Advertising. St. Louis, MO: Washington University, Social Science Institute, 1978.
  • Ritter, K. Swedish Court Kills Ban on Alcohol Ads. Associated Press, February 5, 2003.
  • Saffer, H. Alcohol Advertising and Motor Vehicle Fatalities. Cambridge, MA : National Bureau of Economic Research, 1994.
  • Sanders, James. Alcohol Advertisements Do Not Encourage Alcohol Abuse Among Teens. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 132-135.
  • Santini, J. Court slams liquor-ad ban: appellate judges say Utah's distinguishing between types of alcohol is "irrational." The Salt Lake Tribune, July 25, 2001.
  • Schelzig, Eric. Senate measure would ban lawyers from DUI advertising. Memphis Daily News, April 24, 2008.
  • Shoup, Harold, and Dobday, Christine. Alcohol Advertising Restrictions without Due Cause. In: Engs, Ruth C. (ed.) Controversies in the Addictions Field. Dubuque, IA: Kendall/Hunt, 1990. Pp. 130-135.
  • Schultz, Don E. Challenges to study on alcohol advertising effects on youth drinking. Archives of Pediatric and Adolescent Medicine, 2006, 160(8), 857.
  • Smart, Reginald. Limitations on alcohol advertising effects on youth drinking. Archives of Pediatric and Adolescent Medicine, 2006, 160(8), 857-858.
  • Smart, Reginald G. Does alcohol advertising affect overall consumption? A review of empirical studies. Journal of Studies on Alcohol, 1988, 49, 314-323.
  • Smart, Reginald G. The Impact of Prevention Measures: An Examination of Research Findings. In: Institute of Medicine. Legislative Approaches to Prevention of Alcohol-Related Problems: An Inter-American Workshop - Proceedings. Washington, DC: National Academy Press, 1982. Pp. 224-246.
  • Smart, R. G., and Cutler, R. E. The alcohol advertising ban in British Columbia: Problems and effects on beverage consumption. The British Journal of Addiction. 1976, 7, 13-21.
  • Snyder, Leslie B. et al. Effects of alcohol advertising exposure on drinking among youth. Archives of Pediatric and Adolescent Medicine, 2006, 160(8),18-24.
  • Snyder, Leslie B. Limitations of study on alcohol advertising effects on youth drinking - A reply. Archives of Pediatric and Adolescent Medicine, 2006, 160(8), 858.
  • Snyder, Susan. Ruling could put alcohol ads back in college newspapers. A federal court overturned a Pa. law that banned paid alcohol ads. Schools and their student papers are assessing the impact. Philadelphia Inquirer, August 4, 2004.
  • Starek, R.B., et al. Advertising alcohol and the first amendment. Washington, DC: Federal Trade Commission, 1997. OCLC Number 37896970
  • Sullum, J. Advertising. Alcohol advertising does not target children. In: Egendorf, L.K. (ed.). Farmington Hills, MI : Greenhaven Press, 2006.
  • Taylor, Patricia. Alcohol Advertisements Encourage Alcohol Abuse. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 111-121. Chapter is from Taylor's testimony before the U.S. House of Representatives Subcommittee on Transportation and Hazardous Materials, March 1, 1990. Patricia Taylor is former Director of the Alcohol Policies Project of the Center for Science in the Public Interest.
  • U.S. Department of Health and Human Services. Alcohol and Health: Seventh Special Report to the U.S. Congress on Alcohol and Health From the Secretary of Health and Human Services. Rockville, MD: U.S. Department of Health and Human Services, 1990, pp. 211-212.
  • Waldman, Hilary. Study links advertising, youth drinking: More alcohol ads lead to more consumption, researchers say. Hartford Courant, January 3, 2006.
  • Wallace, C, G. Appeals Court Deals a Blow to Utah's Ban on Liquor Advertisements. Associated Press, July 24, 2001.
  • Whitehead, P. Is Advertising Effective? Implications for Public Health Policy. In: Rush, Brian, and Ogborne, Allan C. (Eds.) Evaluation Research in the Canadian Addictions Field. Ottawa, Ontario: Health and Welfare Canada, 1983. Pp. 32-33.
  • Whittet, E. National Differences in Alcohol Advertising Regulation Systems : A Comparison of the United States, France and China. B.A. thesis. Pennsylvania State University, 2010.
  • Wilstein, S. Alcohol Advertisements on Race Cars Promote Underage Drinking. In: Newman, L.M. (ed.). Does Advertising Promote Substance Abuse? Detroit, MI: Greenhaven Press, Thomson/Gale, 2005.
  • Wipathyotin, A. Thailand: Drinkers say ad ban has little effect. Bangkok Post, March 29, 2006.
  • Worsnop, R.L. Alcohol Advertising. CQ Researcher, 1997, 7(10).
  • Zhao, Y. Bottled Fantasies :College Students' Interpretations of Alcohol Advertising and its Effects. Ph.D. dissertation. Southern Illinois University Carbondale, 2008.

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