Young Alcopop Consumers are Safer Drinkers

Young consumers who restrict their alcohol consumption to alcopops (flavored malt beverages) engage in safer drinking practices and experience fewer alcohol-related problems than do other youth who consume the same total amount of alcohol but not limited to alcopops.

Researchers used data from the 2003 European School Survey Project on Alcohol and other Drugs (ESPAD) in Germany. The 5,509 subjects consisted of students age 15-17 years who had consumed alcohol within the previous seven days. Those young people whose alcohol consumption was restricted to alcopops were less likely to become intoxicated, to engage in heavy episodic (or "binge drinking"), or to experience other alcohol-related problems. This was so even among those who consumed the same total amount of absolute alcohol.

 

Source:

  • Kraus, L., et al. Alcopops, alcohol consumption and alcohol-related problems in a sample of German adolescents: Is there an alcopop-specific effect? Drug and Alcohol Dependence, 2010. DOI: 10.1016/j.drugalcdep.2010.01. PMID: 20226599.

Readings on Alcopops:

  • Alcopop bubbles up Peter Kingston's nose. People Management, 2003, 9(25), 78.
  • Barnard, M., and Forsyth, A. Alcopops and under-age drinking: changing trends in drink preference. Health Education, 1998, 98(6), 208.
  • Bulmers' Brazilian alcopop. Marketing Week, 2002 (April 25), 6.
  • C-T alcopops under fire. Marketing Week, 1996, 19(24), 9.
  • Forsyth, A., et al. Alcopop supernova: are alcoholic lemonades (alcopops) responsible for under-age drunkenness? International Journal of Health Education, 1997, 35(2), 53-58.
  • Metzner, D., and Kraus, L. The Impact of Alcopops on Adolescent Drinking. Alcohol and Alcoholism, 2008,43(2), 230-239.
  • Opposition now backs alcopop tax increase. Tax Notes International, 2009, 55(1), 19.
  • Roberts, C., et al. The impact of "alcopops" on regular drinking kby young people in Wales. Drugs: Education, Prevention, and Policy, 1999, 6(1), 7-15.
  • Scouller, T. A short history of alcopops: is the alcopop phenomenon likely to change our drinking habits in the long term? ADMAP, 1997, 32(3), Part 371, 44-46.
  • Van den Bulck, J., et al. Television and music video exposure and adolescent "alcopop" use. International Journal of Adolescent Medicine and Health, 2006, 18(1), 107-114.
  • Wicki, M., et al. Is alcopop consumption in Switzerland associated with riskier drinking patterns and more alcohol-related problems? Addiction, 2006, 101(4), 522-533.

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