Social Norms Marketing Handbook

A comprehensive handbook for implementing the social norms marketing approach has been published. Edited by the "father" of the social norms approach, Dr. H. Wesley Perkins, the book is titled The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. Contributors to the book include leading practioners and researchers of social norms marketing.

For more about the handbook and other resources on social norms marketing, visit The Social Norms Marketing Approach.

More information about social norms marketing is at A Proven Way to Reduce Alcohol Abuse.

 

Reference:

  • Perkins, H. Wesley (Ed.) The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass, 2003.


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