Youth Exposure to Alcohol Ads in Magazine Drops 49%, Says Center on Alcohol Marketing and Youth (CAMY)

The Center on Alcohol Marketing and Youth (CAMY), an alcohol industry watchdog group, reports that youth exposure to alcohol advertising in magazines fell by almost half (49%) between 2001 and 2005. It defines youth as persons between the ages of 12 and 20.

"Alcohol companies have made significant progress in reducing youth exposure to their advertising in national magazines" the organization reported. It found that youth exposure fell substantially after alcohol trade associations voluntarily adopted more stringent standards for ad placements in magazines in late 2003.

Exposure to liquor or distilled spirits advertising in magazines virtually disappeared by 2005, according to CAMY.

Reference:

  • Center on Alcohol Marketing and Youth (CAMY) web site, http://camy.org/research/mag0807/

filed under: Alcohol Advertising

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