Alcohol Advertising & Marketing Code Wins Social Responsibility Award
The distilled spirits industry's Code of Responsible Practices, which now includes semi-annual public reports on alcohol advertising complaints, was honored as the best "Business Ethics Communications" during the PR News Corporate Social Responsibility Awards at the National Press Club in Washington, D.C.
Sponsored by PR News magazine, the Corporate Social Responsibility (CSR) Awards honor corporations that have implemented highly successful Corporate Social Responsibility campaigns in the past 12 months. PR News calls the CSR Awards "the gold standard in corporate citizenship and communications worldwide."
The Distilled Spirits Council of the United States (DISCUS) was named the winner for the Business Ethics Communications category, which is awarded to corporations and organizations that "clearly demonstrated unquestionable business ethics to all stakeholders, in some cases mitigating the crises of confidence that employees, customers and other stakeholders may have had in the wake of recent corporate scandals." There have been no scandals, but alcohol advertising is sometimes controversial.
The Council won the award for its Semi-Annual Code Report, a new component of the industry's 70-year-old Code of Responsible Practices for advertising and marketing. The Council's Code was also a finalist for an American Business Award this year.
To make the industry's advertising Code complaint review process more transparent and understandable to the public, in 2005 the Council began publishing semi-annual public reports. They detailed complaints against specific spirits advertisements, decisions of the industry's review board, and actions taken by each advertiser in response to the decision. The reports can be viewed on the DISCUS Web site at http://www.discus.org/industry/code/sacr.htm
Regulators and industry watchdogs have recognized the distilled spirits industry's approach to self-regulation, calling it a model for other industries, including food product manufacturers and the pharmaceutical industry.
"This award is recognition of the distilled spirits industry’s longstanding commitment to social responsibility," said Distilled Spirits Council President Dr. Peter H. Cressy. "Our advertising and marketing Code with its transparent public reports has been recognized as a model for other industries by regulators, industry critics, and now by independent evaluators."
DISCUS is the trade association representing producers and marketers of distilled spirits sold in the United States.
- Liquor Industry Advertising and Marketing Code Wins Corporate Social Responsibility Award. U.S. Newswire, June 20, 2006.
filed under: Alcohol Advertising