Social Responsibility Program for Alcohol Advertising Recognized
The self-regulation mechanism for distilled spirits advertising was enhanced by the Distilled Spirits Council of the United States (DISCUS) in 2005 by making the industry's advertising complaint review process more transparent and understandable to the public. It does this by publishing semi-annual public reports detailing complaints against specific spirits advertisements, decisions of the industry's internal review board and actions taken by each advertiser.
Regulators and industry watchdogs have noted the distilled spirits industry's approach to self-regulation, calling it a model for other industries, including food product manufacturers and the pharmaceutical industry.
The Council was named a finalist for the Best Corporate Social Responsibility Program for its new component to the industry's 70-year-old Code of Responsible Practices for advertising and marketing.
Called "the business world's own Oscars" by the New York Post, The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.
"Being named a Finalist in The American Business Awards is an important achievement," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition.” It’s the most coveted business award in the country.
The semi-annual reports can be viewed at www.discus.org/industry/code/sacr.htm
- The Stevie Awards (http://www.stevieawards.com/) and Distilled Spirits Council website (www.discus.org).
filed under: Alcohol Advertising