Alcoholic Beverage Ad $ Down

Only two alcoholic beverage advertisers are among the top 50 leading national advertisers in the U.S., and both fall very near the bottom of the list, which is goes from the highest to lowest spenders on ads.

Both alcohol advertisers spent substantially less money on advertising in 2003 than in 2002 and both dropped even farther down the list between those two years.

 

For more on the advertising of alcoholic beverages and the effects of such ads, visit Alcohol Advertising.

Reference:

  • AdAge Special Report on leading national advertisers ranked by total advertising spending in the U.S. Advertising Age, June 28, 2004, p. S-2.

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