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Alcohol & the Internet

A young businessperson in Britain has started a website to help people find friends with whom they can socialize and drink.

Mark Payne came up with his idea after moving to a new town and realizing that all his friends were 50 miles away.

Since starting his service, hundreds of people have registered at the website. One user said that "when I moved to Devon I didn’t know anyone. It was difficult to socialize and I wanted to meet people.” He found Mr. Payne’s website the perfect solution.

The success of the website is consistent with research that socializing is a major reason people choose to drink.

 

References:

  • Coles, Make mine a pint of cyber. The Sun (UK), 2-17-04; Website helps people find new drinking buddies. Ananova (www.ananova.com), 2-17-04.

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