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Linkenbach, J.W. Application of social norms marketing to a variety of health issues. Wellness Management, 1999, 15(3).
Linkenbach, J. W. Building a Bridge: Applying the Social Norms Model to Sexual Health. The BACCHUS & GAMMA Sexual Responsibility Manual, 1999. [Available from the Bacchus & Gamma Peer Education Network, www.bacchusgamma.org.]
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Linkenbach, J.W. (2002). Social Norms. In P. Kotler, N. Roberto, & N. Lee (Eds.), Social Marketing: Improving the Quality of Life. Thousand Oaks, CA: Sage (2nd edition, 2002)
Linkenbach, J. W. and H. W. Perkins, "Misperceptions of Peer Alcohol Norms in a Statewide Survey of Young Adults," (2003). In: Perkins, H. Wesley (Ed) The Social Norms Approach To Preventing School And College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass, 2003. [ This book chapter reports the results of a state-wide survey of 18 to 24 year old residents in Montana that examines actual and perceived norms for frequency and quantity of alcohol consumption and prevalence of drinking and driving. Results again reveal dramatic discrepancies between actual and perceived norms for both men and women.]
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Perkins, H. Wesley (Ed.) The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass, 2003.
Perkins, H. Wesley. College Student Misperceptions of Alcohol and Other Drug Norms among Peers: Exploring Causes, Consequences, and Implications for Prevention Programs. In: The Higher Education Center for Alcohol and Other Drug Prevention. Newton, MA: The Higher Education Center for Alcohol and Other Drug Prevention, 1997. Pp. 177-206.
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[A review of conceptual and empirical studies on the role of social norms in college student alcohol use and in prevention strategies to counter misuse. The normative influences of various constituencies serving as reference groups for students are examined as possible factors influencing students' drinking behavior.]
Perkins, H. Wesley, and Berkowiz, Alan D. Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming. International Journal of Addictions, 1986, 21, 961-976.
Perkins, H. Wesley and Craig, David. A Multifaceted Social Norms Approach to Reduce High-Risk Drinking. Newton, MA: The Higher Education Center for Alcohol and Other Drug Prevention, Education Development Center, Inc., 2002. [ Describes the Hobart and William Smith Colleges' Social Norms Project, which achieved a 30% reduction in high-risk drinking over 5 years. Contents include a complete description of program components, including data collection, print media campaigns, electronic media campaigns, curriculum development, and campus presentations.]
Perkins, H. Wesley, and Wechsler, Henry. Variations in perceived college drinking norms and its impact on alcohol abuse: A nationwide study. Journal of Drug Issues, 1996, 26, 961-974.
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